"and when I charge you $125 for an hour of my time, you got more than that value, because I was working, firing on all cylinders."
No, I don't. I might. But what you value your time at is different from the value I can derive from using your time.
No, I don't. I might. But what you value your time at is different from the value I can derive from using your time.
He presumably sells to people who value his time that highly and doesn't sell do people who think his price is unworkable, so it is almost tautologically true.
He(?) seems to justify the $125 "because I was working, firing on all cylinders".
I don't care what your effort is. I don't particularly care if it takes you all your effort, or if you can do it in your sleep. The justification is the value delivered, not the effort expended.
He probably does sell to those sorts of people, but again, I doubt they care what effort he's putting in to it. And again, the written justification was "I'm firing on all cylinders". Some people firing on all cylinders manage to pull in $10/hr. Others pull in $10k/day firing on all cylinders. Your effort doesn't matter to someone - what value they can derive from your deliverable is all that matters.