the name is Swahili for leopard, the most adaptable animal, our goal for Chui is to adapt and function in a variety of environments, so the word Chui bears the most apt connotation... It also symbolizes our background as self taught engineers coming from completely different backgrounds!
I believe it's Japanese for "attention!" or "warning!"
or "leopard" in Swahili, or various words in Mandarin, or a tiny town in Brazil...
I feel obligated to throw in that it's also my surname.