Ah, Google. Defending the first amendment, while shitting all over our privacy! Such heroes!
Also, Google is a big complicated thing with many different people and parts. Don't expect total consistency from anything that large and complex.
I don't think they're doing anything good. If they were actually good, they wouldn't be eagerly shitting all over our privacy and constantly devising new ways to do so.
This is just a PR/Distraction-stunt.