Or what they don't want to be money losers. When the support link is in the top nav, it's an indicator of a customer-focused company. Bonus points for a toll-free number at the top. If it's buried in a tiny font at the bottom, you might want to walk away.
Indeed: Quicktime wasn’t making much money at the time (or ever was) but when streaming films became a Moor’s law prospect possibility, the fight with Real became insane.