Suppose I'm rich. The Fed creates a dollar. The Fed offers me a dollar for my treasury bill worth $1. I accept. As a result, I am now a dollar richer but a $1 treasury bill poorer. Have I gained? I have $1 more in money, but $1 less in assets. So I'd say no, I haven't gained. The only way I gain is if the Fed pays me more than the treasury bill is worth. And since the Fed pays market price, this is difficult to do.