Animals that evolved to eat grains, such as chickens, convert calories much more efficiently.
Unless the cost of beef can be adjusted to include all the negative externalities that its production entails (topsoil loss, water and air pollution from fertilizers, pesticides, manure, and diesel fuel, antibiotic resistant super-bugs, public health threats from unsanitary slaughterhouse practices, etc) then meat producers and consumers will benefit from cheaper prices while the environment suffers.
Only if you consider the truth ridiculous. It's simple biological physics. There are inefficiencies in energy transfer.
Btw, 60% of the Amazon deforestation is caused by cattle ranching.
http://en.wikipedia.org/wiki/Environmental_impact_of_meat_pr...