Amazon talks about deploying a drone fleet for delivery and everyone thinks it's amazing, despite Amazon having a ton of information on all kinds of people.
Facebook talks about deploying a drone fleet for internet and everyone thinks it's a creepy invasion of privacy.
What a difference image makes.
The big difference for me is Facebook has a bad reputation for abusing privacy (ask forgiveness rather than permission) and their entire company is based around the dissemination of personal information. Amazon's drone fleet delivers at the behest of a user. To me that's the difference between the paparazzi and the postman.
Actual article title: "What Facebook can do with a $60 million drone fleet."