This is the feedback we were looking for -- and you're right, the most interest in the concept has, so far, come from site owners looking to take back control of their content. BitsyBox was built with them in mind, but from a developers perspective (that's our background).

We showed the video to just a handful of freelance developers, so we really didn't focus too much on the perspective of the clients.

We're planning to make some changes to the video this weekend. Thanks guys.