Why does everything, including their ad program, have to start with an 'i'? Maybe I can understand the marketing side for consumer electronics, but ads? Really?
> Ken says that the "i" stands for "Internet", but also
> represents the product as a personal and revolutionary
> device ('i' for "individuality" and "innovation"). [0]
"i" is still the most succinct way of saying "This is an elegantly made Apple product". To the point where any "i" product made by another company feels imposter-ish, and any below-par Apple "i" product feels like a letdown from a high standard.
It's like when companies insist on calling common things by Special Names™ all over their documents instead of just writing like Normal People™ so they can have some Strange Monopoly™ over their terms.
"Oh, no no, you've got it wrong, this isn't a cloud database, it's a Data Knowledge System™ from Some Company™®©, which enables you to Do More™."
At least that's how I feel about it. And yes, I feel the same way about McEverything.