Second, it's integrated. Which, to me at least, feels much more natural than AWS where you rent a virtual server, and then a database separately, persistent storage separately... Because it's integrated, it's also simple.
And they have a datacentre* in Amsterdam. Even two of them, right in the heart of the European Internet. That means latency to their servers is not noticeable in much of the EU.
* Yes, yes, probably more like a cage or whatever they rent.