My biggest pet peeve when I send code out for review is someone responding with the superficial bullshit stuff, so it's great that you identified it as a problem. You do tend to get reviews like that from junior folks, but I also see it with really insecure engineers. People start using code reviews as a weapon to take pot shots at each other.
I also think it becomes a problem when you're doing these smaller code reviews as the blog post is recommending; if you're doing bite sized chunks of code, it's really easy to lose context and overlook things which might be performance bottle necks.