I haven't pirated a song in about 5 or 6 years with the exception of a leaked album (Random Access Memories). NetFlix meets a lot of my movie needs, and ironically reignited my movie pirating when they removed "2001: A Space Odyssey".
If you give the consume an easy and convenient means to access your content, most users will consume it via that method. Most people don't "get" torrents, or care to learn how to use them. My Mom still pays $.99/mp3 on iTunes... I can't get her to switch to spotify.