I think for any big win/viral/hits based endeavour - music, OSS, blogging, games - creating many things quickly and doubling down on whatever works is the best strategy.
HN is pop programming culture and if you're writing Clojure, you can't expect them to appreciate it as much as, say, Node.js.
I've only recently started with Clojure and I feel like a clumsy newb most of the time, but I adore the elegance and simplicity. I like that this article gets into the benefits of hashes, maps, and vectors as first-class objects in Clojure. I'm sure the Lisp purists hate it, but as someone used to 21st century programming languages, I love it. And I like how it shows Clojure's superiority over other languages' access/manipulation of the same structures. I'd love to see a follow-on here about the advantages of immutability too.
As for the popularity of Node.js... fertilizer is a wonderful thing, but it's still made out of manure. I can't quite get around my distaste for Javascript.