My ideal product is the Netflix interface with, essentially, every movie and television show ever made. I imagine there are a lot of other people out there who also wish that product existed. It's hard to say how much I would pay for it, but I'm currently spending somewhere in the neighborhood of $150/month on a collection of services (Netflix, Time Warner, Usenet) that, in the end, only provide a very poor approximation of that ideal.
This product is the closest I've seen to matching that vision. So despite its very obvious illegality, I appreciate the authors' efforts to try and push the UX boundaries around content viewing. Hopefully instead of Hollywood suing the pants off of the creators, they'll use it as a template for what might be possible if they could collectively get their shit together.