I'm sorry you cannot understand this very real issue -- maybe it's because you're biased? People follow Dan Bernstein because he already has a large following in a well recognized field, and even so, 37% of his followers are inactive and 8% are fake [source: statuspeople.com]

Dan Bernstein is by no means the average user. He is also not the type of people Twitter has to retain in order for Twitter to grow into its full potential.

You're talking about gaining followers assuming you are already using Twitter. That's not what this is about. This is about helping newcomers who don't have followers. The average user is NOT retained on Twitter. They leave. The numbers don't lie.