Is it? I'd rather they split this into 2 plans and let me have just the fast shipping for $79 (or less) and people who want streaming can pay $99.

Netflix still has the better offering IMO. Not only content, but the video interface is better too. Initially Amazon's video player worked on Linux out of the box, but now it's just as hacky to get running as Netflix.

Due to this price increase, I'm going to reevaluate how important fast shipping is to me.