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Considering Netflix comes out to $96/yr, $99 for Prime, with a comparable (albeit not quite as good) video library, along with shipping and the free ebook, it's still a deal.

And even if Amazon loses money on a Prime membership, there's been statistics about Prime customers spending over 2x as much annually then non-Prime customers.

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We use it at work for buying paper, toner, office supplies, basically anything else that we would be buying from Office Max. It has saved a lot of trips and wasted time.

It took a while for staff to get used to it, now I think there would be a revolt if our prime membership got cancelled. We certainly spend 2x what we used to, it is probably more like 10x

I also use it for my businesses. I am easily willing to pay the premium in Amazon prices and Prime membership to avoid going to stores. It doesn't even make sense if you include time, effort, and the possibility of the item not being in stock.

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