Facebook can ask me all they want for my data, and I won't give it to them. The feds literally don't give me a choice.
Also, Facebook didn't ask me when my friends gave my phone number and address to them.
Zuckerberg has repeatedly shown a lot of moral flexibility on those issues - so the irony is definitely there.
Of course to some extent I would also argue this is where things get grey - in a practical sense, private individuals do not, and have never, existed in civil society. Civil society necessitates making parts of your life public.
Every website that you ever visited with a "like" button, even porn sites. They compiled all of that information about "you" via cookies they put on your computer.