No matter how frowned upon straight quoting wikipedia may be, this seems appropriate:

> Nothing is more unjust, however common, than to charge with hypocrisy him that expresses zeal for those virtues which he neglects to practice; since he may be sincerely convinced of the advantages of conquering his passions, without having yet obtained the victory, as a man may be confident of the advantages of a voyage, or a journey, without having courage or industry to undertake it, and may honestly recommend to others, those attempts which he neglects himself. --- Samuel Johnson

I think Mark Zuckerberg is sincere in his request. And I think his sincerity and thus his self-delusion is the far bigger, systemic problem.