No, because I deny that they made any improvement. Only because it is shown in TV, it is not true!
Today's companies are great in creating "pseudo values". Of course, short term, there might be an improvement. But who checks for the long term effects? I also heard about countries where farmers wanted to go back to their old crop, since after paying the price for the crops (and the pesticides, that are sometimes additionally needed), the value was negative! But say what? They could not, because the old crops where swept from market!