> There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know we don't know. But there are also unknown unknowns – there are things we do not know we don't know.
Nevertheless, whenever I feel like I'm confronting bullshit artistry on a profound and deliberate scale, Donald Rumsfeld is my yard stick, and a distorted image of his smirking face is conjured in my mind's eye, and replaces the bullshit artist's face, and that quote rings through my head with lots of reverb and phased, flanged echo.
The next unit of measurement in scales of bullshit artistry, in terms of greater precision and smaller units, is Bill Clinton's debate regarding the meaning of "is":
It depends upon what the meaning of the word 'is' is. If
the—if he—if 'is' means is and never has been, that is
not—that is one thing. If it means there is none, that
was a completely true statement.
The conversion ratio between Rumsfelds and Clinton-Lewinskies is 1 Rumsfeld = 1 Mega-Clinton-Lewinsky.