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Would you care to add a little more detail to your opinion?

Isn't that one of his points? Quoting the article: "Every early stage company thinks it has reinvented management."

If I understand him correctly this means that we should look back at prior research of management and draw inspiration from that instead of "reinventing management".

You have to actually do it, too.

But you can put up that argument for all guidelines. Reading about coding guidelines? You have to follow them too. Best practice security practices? You have to follow them.

If you don't do it of course it's not going to have an effect.

I don't get this response or AznHisoka's - this seems like fantastic advice on how to build a startup. It's the team that is going to solve the biggest, most interesting problems that are harder than one person, and being able to pull together that group and make them happy and effective is hugely difficult.