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I never knew Mod was Draft until I read this linked article. http://needwant.com/p/cancelled-kickstarter-campaign-funded-...

While reading that I was wondering, and not accusing Mod team here but just a thought, what is stopping people from using Kickstarter this way (to gauge demand) deliberately? Launch a campaign and yank when it is successful to pursue larger profits?

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I think you're undervaluing everything that Kickstarter adds in terms of a platform (collecting payments, notifications, social sharing, brand awareness for the platform itself that breeds trust, etc.). Kickstarter takes a small 5% percent of the total successfully raised.

For a documentary film or artist recording an album, it wouldn't make sense to yank your project and try to crowdfund on your own. In the case of Mod/Draft it was an MVP and they're shaping the offering differently -- notice that they were thinking of relaunching the Kickstarter.

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