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There isn't a crossover today. There will be, if/when Oculus-like devices replace television viewing, and other shared vicarious experiences.

Facebook needs to move to Oculus, not try to tie Oculus to what Facebook currently is. If they're thinking more that way, there's hope. I have very little faith in them allowing anything remotely awesome to come out of this, though.

Social gaming on Facebook -> Play VR games with Facebook friends.

I bet rules that limited other social games from promoting themselves on Facebook won't be as stringent as for Oculus games.

Windows and XBox have a strong crossover in DirectX

Not to mention that XBox is powered by a modified version of Windows.

I can control my Xbox from my Windows PC.