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I really doubt anything would change. Look beyond the brand-name of Facebook, or the current social-network connotations.

I doubt someone smart enough to build a company like Oculus VR would've forgotten to plan how to run inside Facebook and continue delivering the vision of VR.

After all, aren't we all here to support the vision of mainstream VR, and not just one company?

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You know what it's going to happen? It's going to remain free for a while, so that everybody cools down. Then little by little, they will make it their own. And since every time the change will be minimal, everybody will simply adapt and not care, like it ALWAYS happens. And in the end you have exactly the situation that everybody hated, but now everybody accepts it. The bar always moves in the wrong direction..

Who cares? By the time that happens we're either deep into companies producing high quality VR displays, motion sensors etc. and we've got a lot of competitor products, or it didn't work out and so who cares?

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