This is a terrible move for Oculus, though. The reaction from their core audiences - hardcore gamers and developers - seems to be largely negative, at a time right after Sony - a company that caters to that audience - announced its competing "Project Morpheus". It's not being taken as a signal of Facebook's innovation, but as Oculus moving toward a casual audience, and their fan base feels abandoned. Do they really feel that whatever plans they have with Facebook are so low-risk and high return that they no longer need that audience?