The dream is real, take my money! (during Kickstarter)
Shatter the dream.
Take a dump on the scattered pieces.
They are not happy.Why would defecating on shards of broken dream damage them further? You could just wash them and glue them together again. Imagine all the egg on Humpty Dumpty when he fell. Perhaps they couldn't glue him together again due to the egg residue.
EDIT: Somebody downvoted me. I don't know why. I felt for Humpty Dumpty.
Seriously, though. The hatred is very plain, and very understandable. The reason people loved the Oculus is because they felt they had some control over its future. They felt a part of it from the beginning, and were excited to be able to say that they were there to help. Now, though, it appears from the outside that they were used to front-fund a giant acquisition to make a very few people very, very wealthy.
So, essentially, those that I've spoken to are pissed less that it's Facebook, and more that it's any company at all. (It just happens to be Facebook, which is seen as the devil by 20-35 year olds)