Is this the equivalent of a fan hating an indy band for "selling out"?
Then band signs deal with record company. Fans hate band for "selling out".
Band wants to release music. Have a sucessful kickstarter and release an exciting first album to backers. Everyone is excited.
Band then signs to a label that won't let people listen to the music without signing in to a social network first, and who will post "Joe Bloggs likes Band!" on your wall, and who only let you listen to the music in their app.
Then band signs deal with Facebook. Fans don't understand why.
Facebook has done just as much music recording as they've done virtual reality: none.