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Just like every other consumer device?

1) Loans 2) Personal cash (last I know, Carmack was loaded) 3) Investment (Kickstarter / preorders being one form of this)

Or some combination thereof. Surely you didn't think every single new device comes from a extremely large corporation.

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Loans or personal cash are orders of magnitude away from the necessary funds. The only option was investment. Oculus needed at least hundreds of millions of dollars to make a consumer version happen any time soon. Companies like Uber, Pinterest, and Spotify can raise that kind of VC money. Hardware startups banking on an uncertain revolution in video gaming and depending on unproven developer & console company support cannot.

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