Author here.

We've trained a few people up on Haskell at IMVU now, and I'm starting to think that learning Haskell is at its very hardest when you're building tiny toy applications and all you have for answers are google searches and books.

It seems to help a lot to root the learning process in a specific concrete goal, in an existing codebase that already has idioms and patterns in-place, and to offer direct access to people who have answers to newbie questions.