To combat this, we presented a concept video on our website[1] and accepted emails for signups. By carefully explaining the idea and finding people who might be interested in it, we've managed to collect over 600 emails in the past few weeks. I'd recommend a similar approach, reach out to people and communities who might be interested in your product. If they're unwilling to give you their email, it might indicate they're even less willing to give you their money.
Once we flushed the idea out a little bit more, we updated the video[2] with actual footage.
Growth and potential market are things we'll look at, but we're careful about making sure neither unduly influences us. The most important things are the founders and their relationships to one another. We want great founders with great ideas and the tenacity and ability to go after them.