I actualy have 2 FPGA-based devices that I use daily - polyphonic analog synthesizers, to be specific. Manufacturers are tight-lipped about how they're using the FPGAs, but it appears to be for ultra-rapid reconfiguration of analog circuit topologies without the load time delays that result from a traditional microcontroller > D/A converter arrangement. There are also field-programmable analog arrays on the market, but I have yet to see one in a commercial product and it seems like they have some way to go before being economical for audio synthesis applications.
I love FPGAs although I don't know much about how to et started with programming them. There is an ASIC coming out of patent in a year or so which I'd like to re-implement in an FPGA package, and I've thought about reaching out to the original architect who lives nearby and is a friendly fellow. I'm not sure how feasible this is, though.