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This is a great evolution of the open source SpriteBuilder. Kudos to the developers for putting something together that really looks usable by the average Joe - like Hypercard. On the other hand, I doubt many average Joes still know the reference to Hypercard.

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Don't disagree re the average Joe, but as a semi-technical Joe without the chops to really code this is exciting. I'd like to see more non-game demos to better appreciate the scope, but SalesForce integration screams small and medium business use-cases.

The allegory to HyperCard is interesting as HyperCard had its own programming language, HyperTalk.

Same with Macromedia Director, which also had Lingo (which was similar to HyperTalk). I never considered those apps as "no programming required" but more like "less programming required"

I agree with you. As someone who started 'programming' with Lingo it was easy to build some great products with minimal knowledge. That I then taught myself to program, using Perl initially, is an aside but I would not have done it without using Lingo first

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