Whether it's a product of how bad the airline experience is, or evidence of their greatness, I find Virgin's flying experience to be worlds away from the status quo.
Seen their safety video they play in lieu of the flight attendants talking? Great job.
I find those videos obnoxious after seeing them the first couple times.
Indeed; the video is a bit grating (it goes on forever, and the guy speaks so slowly). But the terminal experience, the quality of the interior of the planes themselves, the entertainment options are all miles above (pun not intended) the rest.