The fact that Eich donated in support of prop 8 does not necessarily make him a homophobe. The only thing we see is the donation and none of the context around what made him decide to do it. He has denied being a homophobe and there have been no reports of any homophobic behaviour. The only thing we actually know is that he made a donation to a political cause that the majority of the voting public also agreed with. Is it fair to say that every single one of the 52%[1] of voters in support of prop 8 are homophobes? Plainly the answer is no.
[0]: http://en.wikipedia.org/wiki/Fundamental_attribution_error [1]: http://en.wikipedia.org/wiki/California_Proposition_8_(2008)...
In general, taking a single issue and making it something people can lose their job over it, just because you have the power to push for it in the media, is very wrong.
At worse, what Brendan voted for would merely not let some gay people perform the same BS marital custom that straight people do. Doesn't compare at all to death penalty in my book --which costs hundrends of lives -- including of kids in places like Texas.
So, Should people who are in favor of the death penatly lose their job and have their CEO positions boycotted? Take you for example. What do you think about animal rights? Or the death penatly? Or gun control? Or drugs?
No, we cannot even infer this much, all we know is that he donated to a political cause. We know nothing else, can we stop the bullying now please?
Except Eich, who is some kind of one-dimensional figure, and should lose his CEO position because people don't agree with his personal opinions.