I was surprised when I learned `make` and how simple it mostly is. Unfortunately it eschews man-pages in favor of info-pages which were not as pleasant to learn how to use, just to learn how to use `make`.
http://www.freebsd.org/cgi/man.cgi?query=make&sektion=1
which points you to this:
https://www.freebsd.org/doc/en/books/pmake/
But really, if you just hate using info(1), always remember that GNU also puts the pages on the web in HTML multichunks, HTML one big page, and PDF, so there's no reason to dodge a GNU tool just because you hate info(1).
info --subnodes "$@" 2>&1 | less
and info(1) output will look a lot like man(1) output.