If I were interested in experiments about mechanical speed, I would just read research papers.
Active aero isn't one of those but ERS and fuel consumption are and you can see this stuff is making its way into the normal cars already. KERS is a gimmick maybe, but I'm happy that they're tackling the problem of fuel consumption.
> "the mainstream media and race commentators have struggled to explain all that well"
They're not trying to spin energy recovery as new. KERS already exists. They're trying to explain the current system, now named ERS, and its peculiar bits.
I think the more interesting part of the article is how the braking behavior changes when it goes from trying to store energy to using only the traditional brake. It never occurred to me that switching systems changes brake behavior.