Not enough differentiation, give us some other channels, live news, or broadcast TV and we'll buy it in a heartbeat. Otherwise your features are surprisingly irrelevant.

This is mostly bad news for Roku, before this, the paradigm was, Apple TV for iTunes, Roku for Amazon. During the holidays there were so many roku photos on amazon, I thought they owned them. I think Amazon will slowly strangle Roku. Amazon probably tried to buy Roku, they declined, so they said, "fine we'll make our on device and crush you" Typical Amazon.