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Seems like a cool site but from anyone in NZ, the name doesn't seem fitting.

The word 'Kiwi' in a brand name is almost exclusively used by the Asian population here. Eg. Cheesy souvenir shops and Chinese takeaway shops.

http://www.skykiwi.com/ is a good example.

Just a heads up for anyone wants to put 'kiwi' in their brand name and wants to target New Zealand.

PS. We call the fruit Kiwifruit here, not just Kiwi by itself.

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I'm also from NZ. I don't have this perception. I generally expect something kiwiX to be somehow related to New Zealand but draw no conclusions as to the type of person behind it.

Kiwi as a fruit comes from a deliberate re-branding of the somewhat inelegantly named "Chinese gooseberry" to draw an association with New Zealand Where it is a significant export.

I have encountered non New Zealand uses of Kiwi and don't have much of a problem with it. I get a small feeling of disappointment like I recognize a friend at a distance but realise it's not them when I get closer. That's about it.

I thought it was called Chinese Gooseberry?

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