I am part of the group of people who would go back to the cable companies if they would budge on their channel packages. I would pay per channel if I could just customize my listing.
I bring this up because you are totally right, but at the same time if the cable companies will evolve to what consumers want, they may not have to take this route.
If not, we can hope they dont charge too much more, they are already making the US look stupid on the world stage of internet access prices.