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$15B in sales and he makes $75k a year? Doesn't sound like a sustainable business model to me.

Taobao is an online marketplace, like Ebay or Amazon. The person making $75k/year is just one seller who uses Taobao's services.

Also, $75k buys a lot more in China ($6k GDP/capita) than in the U.S. ($47k GDP/capita).