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You took the words right out of my mouth. The chirpy music, too, but the kid's "How was that?" at the end tipped me over the edge. It's one thing to be fed a dose of cute, another to have a tonne of it shovelled on you.

I think the point was "so simple a child could explain it".

Sorry, you have a cold, black heart. I liked it.

I thought it was adorable, and a stark contrast from a lot of Amazon's other less-than-thrilling product videos

The ad panders practically exclusively to parents (almost every shot is a parent with child), and they're probably more specifically targeting female parents (the ones who more often do the grocery shopping).

I thought it was a cute concept but also found the narration a bit grating, and I'm the parent of multiple small children. My wife would probably think it's adorable though.