Second, this is what it says at the above link:
--SNIP--
What happened when Google visited this site?
Of the 26 pages we tested on the site over the past 90 days, 4 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2014-04-05, and the last time suspicious content was found on this site was on 2014-04-05.
Malicious software is hosted on 1 domain(s), including zlubob.org/.
--SNIP--
They're doing a good thing with this, and they're helping webmasters who can't help themselves.
It's still blocked for me, with Google branding wired.com as "a known malware distributor."
Try:
chrome://net-internals/#dns Click "Clear host cache"
As to the technically correct statement, don't you think that saying a site is a "known malware distributor" is a bit more sweeping than saying something more accurate like "we discovered malware on this site"?
In other words, they are using the same language I would expect to see directed towards sites that have malicious intent and should never be visited.