Meanwhile, who outside of Reddit, HN and LWN knows about Blender's campaign?
Secondly perhaps more importantly the choice to self host the campaign was very foolish, and probably fatal mistake. I don't know if this was because Kickstarter is not open source, or they didn't want to give Kickstarter 5%. The value of Kickstarter is it's network effect, (not the code to host a video, and manage credit card transactions). If they used Kickstarter they would be exposed to way more potential backers every day, as people backing other film projects look around for other similar projects. If they were on Kickstarter they would be the most funded Film and Video project with the money they have raised on their own and the in the top 10 of currently funding projects.