My ISP's gateway agreements become structured around a new definition of efficiency. Extract the maximum possible toll for each bit.
This new definition means, the more spam received The more my email host can raise the tariff. It can hold my incoming mail hostage.
The logic which underpins the idea is the finite pie. It ignores the possibility that network effects offset the cost of infrastructure even though that's what has driven the internet and mobile cell networks to vast scale over the past twenty years.
But it's still a great thought provoking article