"In practice, it is often necessary to keep performance goals in mind when first designing software, but the programmer balances the goals of design and optimization."
^^ This. I am ashamed when the original quote is being used to basically advocate "write un-optimized code and we'll buy hardware, which is cheaper than development time". I do realize that wasn't the case back when the books were written (hardware was hella expensive), but today this is just encouraging bad form in developers, many times their go-to reaction is "let's add more ram".