Well, at the moment, Eich is unpopular with some people because he supported a cause they really didn't agree with, and because his failure to deal with the fallout risked causing harm to Mozilla.
If he actively took steps which caused more damage in the respect, I think it's fair to say that he wouldn't come out of it well.
Oh that's and easy task! You can always create a career out of offending half of the country and making the other half passionately support you. The talkshow pundit circus could certainly need somebody who positioned himself as "exposing the hypocrisies of the liberal valley elite.
Do you believe "people who worry about a lawsuit" is entirely subsumed by "people who are vociferously pro gay marriage"?