Uber does a great job of marketing by using its product in creative ways (e.g. valentine's day quartet and send a cat). I can't think of another company that has done as good a job at tying its core product in with random offerings (see also Uber to order skywriting) in order to maintain mind share.
I probably go for the Uber app more than Lyft just because I successfully summoned the valentine's day quartet last year.
Having raised our seed round in part by giving Dave McClure a ride to his mechanic, I think this is a great idea!
Let me see if I understand. So I'm suppose to wait on a corner and hope an investor does a drive by of my idea? Thanks, but no thanks. I think I'll stay home (East Bay) and code.
Interesting idea, wish it was in the city as well.