How is patio11 using this "to capitalize" and "to market himself"? Anyone who follows him knows that security-related "PSAs" are a staple of his Twitter feed. Combine that with the fact that he writes about marketing on a regular basis and this post is very much par for the course. Both his PSAs and his material on marketing and business are a real service to everyone. That's why they've been so popular on HN for years.