What a ridiculously terrible article.

The company "decided to sell itself to Google as a last resort, after failing to find traction in the market". But the engineers got hired, so probably the product was good but the failure was in marketing, branding, etc. Who was in charge of that? "I did our user experience, our logo, the marketing – all that stuff," she said.

So the article could have been written "Strong technical team makes valuable product, but bad marketing and UI prevents success" and no one would be surprised that the engineers got hired and the marketing & design people didn't.

But that wouldn't fit with the sexism in tech narrative the author wanted, so let's ignore the most significant and obvious facts.